Fri. Apr 3rd, 2020

Importance of Digital Marketing for Small Business

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The internet is evolving rapidly and changing the way we work, the way we spend our leisure time and it also changed the way how we communicate with our friends and family. It is estimated that the number of internet users worldwide reached 4.39 billion in 2019.

Internet users are growing at a rate of an average of more than one million new users every day. With more than one million people coming online for the first time each day since January 2018.

As per recent data almost 5.11 billion unique mobile users in the world today.

As you might expect, Google continues to dominate the rankings of the world’s most visited websites.

Simon Kemp’s complete Digital 2019 analysis, which you can read in full over on DataReportal.

Due to know on average,most of the world’s internet users spend 6 hours and 42 minutes online each day.  People spend most of their time in social media, learning sites, Shopping and much more.

Planning to Postpone Digital Marketing

When Small companies begin, their attention is often on how best to receive their first set of customers.Different small company owners may come up with a number of reasons to prevent this form of promotion. They may even think the best strategy is simply to wait for customers to show up.

Customers are Already Online

The Problem with this approach is that your customers and potential customers are already online. This is how people do business today. Whenever someone has an interest in your company, the first thing they will do is study online and see what they can figure about you.

Digital world

It is Apparent that in today’s digital world, the very first place the average Consumer search for what they need is online.

If you have an online presence but your competitors are easier to locate and Are found first, you still may not be found at all. Besides developing a website, learning search engine optimisation is a technique which can help a prospect finds in a Google search with key words that could lead visitors to your small business.

Let Customers Reach to You

Consider digital marketing for a way to make yourself available to the People you are attempting to achieve so as to offer your products and services. The scope of your company can reach well beyond your walls. You can attract a much larger audience than possible by simply catering to nearby prospects.

By creating a web presence, your business is open for business even when It is closed. You can create an atmosphere where your clients can come to you anytime night or day.

At their convenience, customers and prospects can send you emails with Queries, make purchases and navigate the inventory. Potential clients who Don’t have any way to come to you can still conduct business with you, whether They’re limited by disability, transport or living too far away.

10 Basic Digital Marketing Strategies to Use for small business

  1. Create a business website
  2. Search engine optimization
  3. Email marketing
  4. Social media marketing
  5. Content marketing
  6. Pay-per-click (PPC) advertising
  7. Messaging
  8. Online ratings and review in directories.
  9. Google My Business
  10. Online video Sharing( YouTube and other video channels).